Over 12 years ago... back when I was 21 years old I started my first 'proper' business - one of which was huge, scary break-even targets and hundreds of thousands of liabilities in year one.
I believed so much in what I was doing that I assumed everyone else would too = sales, sales, sales...
NOPE. Tumbleweed. Nada.
We were liable for hundreds of thousands of pounds and yet... I was £2000 in to my student overdraft - maxed out. No sales didn't mean abort. It meant I was in HUGE trouble financially if I didn't fix it FAST!
If you've ever had a campaign flop, a product not sell like you expected or you feel like you've got no certainty over where/when the next sale is coming from... I know how you feel.
Talk about the opposite of what you expected when launching your passion business... 😔
So, after months of cold calling and cold emailing and not a single sale I decided to seek out new information.
I attended conferences, watched YouTube videos, read blogs and signed up for my first marketing programme and realised something pretty quickly:
Ads can reach more people in 24 hours than I can reach in 365 days through my social media, email list, and outreach.
(and with higher precision and systems that could be attached to remove conversations and busy manual work that was originally required for me to turn leads in to sales)